The Venezuelan company reaffirms its global vision, staying true to its roots while pursuing an internationalization strategy.

Empresas Polar participated for the second time in TUTTOFOOD, the renowned international food fair held in Milan, Italy, from May 5 to 8, as part of its strong commitment to expanding its products and brands in the European market.

During this edition, Empresas Polar showcased a catalog of its most prominent products, led by its flagship item: P.A.N. pre-cooked corn flour, produced in Italy using its original formula in partnership with local allies, while preserving its original processes and proprietary quality standards. The display also featured its popular frozen products—tequeños, empanadas—and Maltín Polar as the main beverage.

“Italy is a strategic market for the company; it’s where we produce our P.A.N. corn flour for the entire European continent,” said Andrés Añez, General Manager for the Eurasia region at Empresas Polar. “We’ve returned to TUTTOFOOD because we know it’s a key platform to boost our expansion across Europe. This fair has allowed us to connect with new audiences and clients, win over new palates, and continue breaking cultural barriers with the unique taste and quality of our products.”

Alimentos Polar’s participation in this event aligns with its goal of continuing to grow in Europe and constantly adapting to global consumer trends. Its culinary offerings captured the attention of numerous visitors, who enjoyed tastings of cheese and chocolate tequeños, cheese and beef empanadas, and a refreshing Maltín Polar.

In doing so, Empresas Polar reaffirms its global vision—remaining true to its roots while pursuing an internationalization strategy aimed at bringing its flavors to more and more tables around the world.