The expansion of our brands across Eurasia continues to shape our strategic roadmap. In this context, we returned to the International Food & Drink Event (IFE) London 2026 with the goal of strengthening partnerships with UK retailers, specialized distributors, and food service operators throughout the United Kingdom and other European markets.

The results exceeded expectations. We concluded our participation with a highly positive outcome: gaining valuable market feedback, establishing key contacts for future business opportunities, and reaffirming the competitiveness of our portfolio — one that successfully transcends borders and adapts to international market demands.

The event, which brought together more than 27,000 food industry professionals from over 90 countries, provided the ideal platform to showcase some of our most representative products in Europe, including P.A.N. pre-cooked corn meal, cheese tequeños, Maltín Polar, and our Polar Pilsen and Polar Premium beers.

Representing Alimentos Polar Europa, our commercial and marketing teams once again stood out for their commitment and excellence, proudly presenting the very best of our portfolio. Through product tastings, we highlighted the versatility, quality, and appeal of our brands, as well as the competitive advantages that continue to create opportunities in new international markets.

IFE London has established itself as one of the most important platforms for innovation, trend discovery, and strategic networking within the United Kingdom’s food and beverage industry.