For the second consecutive year, P.A.N. proudly served as an official sponsor of the Miami Open, an event that once again established itself as a premium platform for brand activations by combining sports, entertainment, and lifestyle.

In 2026, the Miami Open broke attendance records with 420,118 visitors. Following the success of our first year as a sponsor, this year our stand secured an even better location within the venue’s Food Hall, giving outstanding visibility and exposure to the culinary offerings made with P.A.N. products.

More than 2,500 Reina Pepiada arepas were sold throughout the tournament. Tequeños and cachapas also captured the attention of attendees, while our vegan and gluten-free options proved especially popular among guests.

As part of the quarterly NEA operations meeting, the team attended the event to experience firsthand the P.A.N. brand activations within the premium atmosphere of the Miami Open.

P.A.N. Took Center Court and Reached Fans Around the World

🎾 P.A.N.’s presence at the Miami Open was amplified through activations on the stadium screens, featuring an interactive giveaway dynamic where participants had the opportunity to win branded gift kits.

🎾 A P.A.N. brand commercial was featured on the main stadium screen during matches.

🎾 The brand also gained visibility through courtside banner placements around the venue.

🎾 Andreina Gallardo, representing the P.A.N. brand, performed the ceremonial coin toss before the match between Ben Shelton and A. Shevchenko.

🎾 It is estimated that the tournament broadcasts reached between 70 and 100 million viewers worldwide, making the Miami Open one of the most-watched sporting events in the United States outside of the Grand Slam tournaments.