P.A.N. is currently available in 22 supermarket chains.

P.A.N., the pioneer and market leader brand of precooked cornmeal, is moving forward with its strategy to increase its presence in the United States and is getting closer to consumers every day. Currently, the brand’s products are available in 22 supermarket chains across the country, including:    

99 Ranch Market, Aldi, Bj’s, Bravo’s Supermarket, Fiesta Market, Broward Meat & Fish, Butera Supermercado, Diaz Foods, El Sembrador, EMD, Harvery’s, H-E-B, InterAmericas, KROGER’S, Latin X Import, La Tortilleria, Northgate Market, Mama Lycha , Mercado Latino -Milam’s, Oliva International, Piggly Wiggly, Poco Loco Supermercado, Presidente, Price Chopper, Publix, Sedano’s, Sellers Bros, United Food Brands, Valli Supermarket, Vallarta Supermarket, Winn-Dixie, Wholesale, Futuro Food and Yell-O-Glow.

Likewise, for the food service channel, P.A.N. has distributors concentrated in Texas: Flamingo; New York: Dinas; Florida: Cisco; Central Florida: Tepuy, and Miami: Bakemark.

As it was announced in early October, P.A.N. implemented a new distribution model in the United States of America, with the objective of increasing the brand’s exposure in this important market.

P.A.N. confirms that its commitment increases every day and that the strategy of the new multichannel distribution model began to show results, which will allow it to have greater visibility, a closer relationship with its customers and serve a greater number of consumers throughout the extensive territory of the United States, with new products in its portfolio.

“We are strengthening and expanding the presence of our emblematic P.A.N. corn meal in the U.S. market, we are now witnessing the positive results and will gradually increase our availability at retail outlets in order to continue serving consumers and building closer ties with customers in this market,” explains María Alexandra Mendoza, P.A.N. Global Brand Manager.

“We customized our commercialization strategy in the United States to better control the distribution, marketing and cost structure of P.A.N. corn meal. This was a key decision for such an important region, and we believe that it consolidates our commitment to consumers,” she added.

With this new distribution model, the brand is increasingly present in independent businesses, bodegas and local stores, and at the same time this is the first step in the introduction of other products of excellent quality that distinguish Empresas Polar, targeted not only to Venezuelan and Latin American consumers, but also to the North American public as a whole.

“We are establishing a model with local and regional distributors together with whom we work more closely so that P.A.N. will have an increasingly greater presence at points of sale,” added the spokeswoman.

This strategy is supported by the launch of P.A.N.’s new image in the United States, which shows the evolution of the brand through this new packaging and is accompanied by a campaign under the slogan “The original yellow packaging you prefer.

Mendoza assured that this is the beginning of everything that the brand will bring to continue accompanying consumers and strengthen its presence in the United States, as well as in the rest of the 90 countries where the brand is marketed and sets the standard in its category.

In the same way, the P.A.N. Global Brand Manager thanked all consumers in the United States for the numerous and significant demonstrations of loyalty and affection towards the brand: “We know how much P.A.N. represents for our consumers, especially the significance of our product for the preparation of hallacas, the typical Christmas dish of Venezuelans; that is why we are working with the greatest effort to reach every corner of the American territory”.

Empresas Polar and its brand P.A.N. have had a solid operation in the United States since 2014, with its own production facility located in Greenville, Texas. This factory, which serves the U.S. market, recently increased its installed capacity by 30%, in order to meet the growing pace of demand.

The products made at this plant are manufactured with 100% local corn and meet the highest quality standards. They also have Gluten free, Kosher and Halal certifications.