This new strategy includes the expansion of its distribution network to reach a greater number of retail outlets.

P.A.N., the pioneer and world leader in the precooked cornmeal category, presents its new image and packaging in the U.S. market, a design that reflects its iconic elements that have been recognized for more than 60 years and an aesthetic that reflects its evolution and growth in the global market.

María Alexandra Mendoza, P.A.N. Global Brand Manager, emphasized that the launch strategy for the new image will be backed by a campaign under the slogan “The original yellow package you love”. This is the beginning of everything that P.A.N. will bring to support customers and strengthen its presence in the United States, as well as the rest of the 90 countries where this brand, which sets the standard in its category, is marketed,” she said.

“P.A.N. goes beyond a product, it is the birth brand of Venezuelans and represents the values of Hispanic culture and our gastronomic heritage. We are the pioneers of precooked cornmeal; the market and the category have grown in the United States with and through us. At the same time, our undisputed leadership has been achieved because consumers know us and recognize the value of a quality product with the taste they prefer. We are proud that consumers continue to choose P.A.N., among other brands that have appeared, because they recognize our authenticity,” said Mendoza.

“P.A.N. has become an icon of Venezuelan culture. We have seen how consumers have appropriated the brand and its graphic identity elements, the character on the packaging, the corncob, the yellow and blue colors, which have even been represented in artistic manifestations. This is why we want to continue strengthening our bonds with our consumers and show the evolution of our brand through this new packaging,” said the P.A.N. Global Brand Manager.

Félix Gastón, P.A.N. Global Business Director, explained: “The announcement of the new image is part of the corporation’s strategic decision to adopt a new marketing model to enhance its position and leadership in the North American market and, at the same time, the beginning of the addition of other products of excellent quality that characterize Empresas Polar, aimed not only at Venezuelan and Latin American consumers but also the entire North American audience, such as Maltín Polar, Polar Pilsen, Mavesa margarine and mayonnaise, Rikesa, among others”.

Gastón points out that at this stage, a new model will be implemented under a multi-distribution, multi-channel and multi-category scheme, through a broad network of national, regional and local distributors, which will allow for a greater presence and service to a larger number of consumers throughout the extensive territory of the United States.

Empresas Polar and its P.A.N. have developed a solid operation in the United States since 2014, through its own production plant located in Greenville, Texas. This facility, which serves the U.S. market, recently increased its installed capacity by 30%, in order to address the growing pace of demand. The products manufactured at this plant are made from 100% local corn and meet the highest quality standards. They also have Gluten free, Kosher and Halal certifications.

Empresas Polar has made adjustments to its facility and distribution center strategically located in Texas, in order to take care of its product from the selection of excellent quality raw materials, to guarantee the highest standards in the manufacturing process and to have an adequate distribution to offer to the market its emblematic P.A.N. flour and the rest of its portfolio, as a bet to continue conquering customers and consumers in the United States.

To stay on top of P.A.N.’s news in the United States, the brand invites you to visit its Instagram accounts @pan_us, and @allofpan.